By James Quintana Pearce - Mon 10 Sep 2007 09:05 AM PST

Greystripe has signed a deal with Hands On to put some of the publisher's games on its ad-supported portal, GameJump. It's perhaps a sign that large mobile game publishers see the ad-supported model as a viable distribution channel—Greystripe did 14 million downloads in its first 12 months. Hands On (which is a reasonably significant player, having a few percent market share of the games market in the US, putting in equal fifth place according to Telephia) has signed up some of its big brands to the service, including Lego Bricks, Call of Duty 2 and Top Gun: Air Combat. Of course, these could be games that no longer get prominent place on operators' portals so Hands On thinks it hasn't a lot to lose—the deal with Greystripe is global. The deal could also be a reflection of the turmoil Hands On is going through, and be more due to desperation than a considered business plan. Whichever it is, the other publishers will probably keep a close eye on this to make sure they don't miss any boats...

Posted in: Entertainment