--Vivdendi is using viral marketing to promote its new mobile game The Incredible Machine, which is aimed at older women who "tend to enjoy building the puzzle game's "Rube Goldberg"-type contraptions on their mobile devices" reports Ad Week. Rather than...

Posted by James Quintana Pearce Mon 12 Feb 2007 03:43 PM Informa (with McAfee) has released a report noting that 83 percent of mobile operators worldwide have had customers affected by mobile viruses, reports Reuters. This represents a five-fold increase...