Bouygues Telecom is testing ad-supported content

Ad-funded gains traction in France: French mobile operator Bouygues Telecom is testing the waters for ad-supported content, launching free games on its portal. Bouygues normally sells games for one euro each, but is initially making four ad-supported games available with plans to add a new one each month. The free games are provided by Miyowa, a company whose prime focus is mobile instant messaging.