Mobile Games To Generate $20 Billion By 2010: Report

By James Quintana Pearce - Thu 28 Jun 2007 06:19 PM PST

A new report by Global Industry Analysts has predicted that the global mobile gaming market will cross $20 billion by 2010, which would represent a compound annual growth rate of 58 percent over the decade. This is a pretty bullish prediction: Earlier this month Gartner predicted that the global mobile games market would hit $9.6 billion by 2011, and yesterday iSuppli predicted the total mobile content market would hit $44 billion by 2011.

GIA thinks that java-based games, 3D games and Bluetooth games are gaining audience, and that new delivery models will improve access to users. “Globally, Europe is the largest wireless gaming market and is estimated to account for about 43 percent share of the global market by the year 2007. Rest of World comprising Canada, Asia-Pacific, Middle East, and Latin American regions is projected to be the fastest growing wireless gaming market, with a compounded annual rate of about 77 percent during the ten-year analysis period.” GIA also said that downloadable games are gaining in popularity (as compared to say, subscription games) and will hit $10.7 billion by 2009 at a CAGR of 150 percent. The messaging-based game market is predicted to bring in $2.1 billion by 2008.